As a UX/Interaction Designer working at the Latin America division at Huge, I had the opportunity to be part of a big project to a colombian client.
This client, Periodicos Asociados, happens to be one of the largest media groups in Latin America, with newspapers in 4 different colombian cities.
Our team job was to create a product strategy for them, starting from their classifieds sites, and as we researched and learned more about their business and the colombian average shopper behaviour, we had to provide a clear digital strategic vision for the group as the final deliverable.
This project could result in a completely new market position for them. It should be a new company.